Zimbabwe's Music Export: Can Local Artists Make a Global Impact?

The recently announced BET AWARDS nominations included a handful of African artists. Zimbabwe had zero. There's no chance that this is a surprise. We explore a few things, prerequisite, for us to become a country with artists who can breakout on these globally celebrated music forums.

One can contentiously state that Zimbabwe's music scene is thriving, with a new generation of artists making waves across the region and even internationally.

Music that resonates with a global audience is typically characterized by universal themes, catchy melodies, high production quality, and cultural fusion. Zimbabwean artists like Gemma Griffiths, Winky D, Jah Prayzah, and Sha Sha are already making waves across Africa. With their unique blend of traditional and modern styles, they have the potential to break into the international scene and bring home a BET Award.

However, it's important to note that international recognition is not the only measure of success. Zimbabwe's top artists have been doing exceptionally well locally and, with many selling out shows and topping local charts. Artists like Alick Macheso, Sulumani Chimbetu, and Janet Manyowa have built legendary careers without necessarily needing international validation. Their impact on the local music industry and cultural landscape is undeniable, and their success serves as a testament to the power of Zimbabwean music.

By creating music that appeals to a broader audience, collaborating with international artists, leveraging social media, and networking within the industry, Zimbabwean musicians can increase their chances of global recognition.

It's crucial to acknowledge and celebrate the achievements of our local artists the likes of Feli Nandi, who have been making significant contributions to the music industry and cultural heritage of Zimbabwe.

This discussion calls for the citizenry to realize how vital it is for everyone of us to rally behind our artists, to vibe to their music on our social media platforms and make the world know we're a proud people. Until then, the international awards are just a pipeline dream!